NIKO IS “Vamoose” (Video)

Recently inking his deal with Talib Kweli’s Javotti Media, NIKO IS continues to prove his rhyming skills to the rest of the world in some over the top, psychedelic visuals for his single, “Vamoose.” The Rio de Janiero rapper decorates the track with his unique flow, delving into some eclectic, often introspective lyricism showcasing the
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OG Maco “5AM In L.A.” (Audio)

“A prince become a king once he rise on his own.” If OG Maco is the prince, he most certainly is on a rise of his own accord and creation. To become king in Hip-Hop’s court, the Atlanta MC provides the lyrical ammunition necessary to express his growing prominence over airy production mixed with soft,
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Action Bronson “Actin’ Crazy” (Video)

“Opportunity be knockin’,” and boy is Action Bronson taking advantage. Since the beginning of 2014, Action Bronson has been on tour with Kendrick Lamar, J. Cole, and Eminem, started his own web based food series on VICE called Fuck That’s Delicious (rumored to air next season on HBO), and will release his major label debut,
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OnCue “Set It Off” (Audio)

OnCue is right on time with his first release since the Brooklyn MC dropped his Angry Young Man project last year. Recorded in Red Bull Studios, “Set It Off” is bolstered by OnCue’s prophesying and introspective bars surrounded by Jitta on the Track’s soaring brass samples. Take a listen. Related: OnCue “Machines” (Audio)
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Kanye West Performs New Track “All Day” (Video)

Unlike this year’s Grammy’s, Kanye West wasn’t on the stage at the 2015 Brit Awards to make his opinions of the winners (or losers) known. Instead, the 37 year old MC took the mic and a black outfitted mob wielding a ridiculous flamethrower to present to the world his brand new single, “All Day.” Yeezy’s
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Rich Quick “No1″ (Audio)

Jersey bred, Philadelphia livin’ MC Rich Quick continues his rise to prominence with his latest single, “No1.” Dedicated to the physical artistry of his work in addition to the musicality, Quick crafts the artwork for the laid back track as well as some smooth bars about self-reliance over STANKFOOT’s velvety, Boom Bap instrumentals. Take a
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Tim Gent Feat. Tzee Tee “These Niggas” (Audio)

Tim Gent receives the assist from complimentary MC Tzee Tee for Gent’s latest single, “These Niggas.” While the rest of his competition are “playing like rookies,” Gent and Tee set some haunting, ambient production ablaze with lyrical precision comparable to the shot draining capabilities of the Golden State Warriors’ Splash Bros. tandem. Watch out for
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Tope Feat. Lindsey Reightley & Beau Bryan “BBS” (Audio)

Tope unveils the stories of his impoverished youth and his strength to persevere with his latest single, “BBS.” Doubling as the title track to his album, BROKEBOYSYNDROME, Tope spits tales of his come up over soulful production from frequent 50 Cent and Ab-Soul collaborator, Trox, alongside elegant vocals from Lindsey Reightley and live organ samples
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Magik “Long Run” (Video)

Before now, my ears have only known Magik (Jeraye Carter) from his work featured alongside fellow Northwest residents Raz Simone and Sam Lachow. Instead, Raz, Sam, and other Black Umbrella artists are presented in Magik’s debut solo video in support. With Magik in a limelight all his own, the artist explains how his current teammates
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Alex Ruffin “Organic” (Audio)

Alex Ruffin has a sound as natural as is his ability to rhyme. Ruffin’s East Coast bred skills are on full display with his mellow, jazzy cut, “Organic,” as he “leaks visions” lyrically with bars both topical, comical, and synonymous with a kid growing up in the ’90’s. Take a listen. Related: Alex Ruffin “Space
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